SEO Optimization

SEO Optimization Skill

Purpose

Ensures websites are optimized for search engines following modern SEO best practices, with focus on technical SEO, structured data, and international/multilingual support.

Rules

Meta Tags (MUST HAVE)

<!DOCTYPE html>
<html lang="en">
<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  
  <!-- Title: 50-60 characters -->
  <title>Cybersecurity Consulting Services | Hack23 AB</title>
  
  <!-- Meta Description: 150-160 characters -->
  <meta name="description" content="Expert cybersecurity consulting with transparent security practices. ISO 27001, GDPR, and NIS2 compliance support for Swedish organizations.">
  
  <!-- Canonical URL -->
  <link rel="canonical" href="https://www.hack23.com/services.html">
  
  <!-- Open Graph (Social Media) -->
  <meta property="og:title" content="Cybersecurity Consulting Services">
  <meta property="og:description" content="Expert security consulting with transparency">
  <meta property="og:image" content="https://www.hack23.com/images/og-image.jpg">
  <meta property="og:url" content="https://www.hack23.com/services.html">
  <meta property="og:type" content="website">
  
  <!-- Twitter Card -->
  <meta name="twitter:card" content="summary_large_image">
  <meta name="twitter:title" content="Cybersecurity Consulting Services">
  <meta name="twitter:description" content="Expert security consulting">
  <meta name="twitter:image" content="https://www.hack23.com/images/twitter-card.jpg">
</head>

Structured Data (Schema.org)

MUST USE for:

• Organization
• WebSite
• BreadcrumbList
• Article (blog posts)
• FAQPage
• Service

Example - Organization:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Hack23 AB",
  "url": "https://www.hack23.com",
  "logo": "https://www.hack23.com/images/logo.png",
  "description": "Cybersecurity consulting with transparent security practices",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "SE"
  },
  "sameAs": [
    "https://github.com/Hack23",
    "https://www.linkedin.com/company/hack23"
  ]
}
</script>

Multilingual SEO (hreflang)

MUST IMPLEMENT for translated pages:

<link rel="alternate" hreflang="en" href="https://www.hack23.com/services.html">
<link rel="alternate" hreflang="sv" href="https://www.hack23.com/services_sv.html">
<link rel="alternate" hreflang="de" href="https://www.hack23.com/services_de.html">
<link rel="alternate" hreflang="x-default" href="https://www.hack23.com/services.html">

Semantic HTML for SEO

MUST:

• Use <h1> once per page
• Maintain proper heading hierarchy (h1→h2→h3)
• Use semantic elements (<article>, <nav>, <header>, <footer>)
• Include alt text on all images
• Use descriptive anchor text

Performance Optimization

MUST:

• Achieve Lighthouse Performance score ≥ 90
• First Contentful Paint < 1.5s
• Largest Contentful Paint < 2.5s
• Time to Interactive < 3.5s
• Use WebP images with fallbacks
• Minify HTML/CSS/JavaScript
• Enable gzip/Brotli compression
• Implement lazy loading for images

Sitemap & Robots.txt

sitemap.xml:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.hack23.com/services.html</loc>
    <lastmod>2025-01-24</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="sv" href="https://www.hack23.com/services_sv.html"/>
    <xhtml:link rel="alternate" hreflang="de" href="https://www.hack23.com/services_de.html"/>
  </url>
</urlset>

robots.txt:

User-agent: *
Allow: /
Sitemap: https://www.hack23.com/sitemap.xml

Security Headers (SEO Impact)

MUST INCLUDE:

Strict-Transport-Security: max-age=31536000; includeSubDomains; preload
X-Content-Type-Options: nosniff
X-Frame-Options: SAMEORIGIN
Referrer-Policy: strict-origin-when-cross-origin

SEO Checklist

• Unique <title> per page (50-60 chars)
• Unique meta description per page (150-160 chars)
• Canonical URL specified
• Structured data (Schema.org) implemented
• hreflang tags for translations
• Sitemap.xml generated and submitted
• robots.txt configured
• Mobile-friendly (responsive design)
• HTTPS enforced
• Page load time < 3 seconds
• Images optimized (WebP)
• Alt text on all images
• Internal linking structure
• Breadcrumb navigation
• 404 page exists
• No broken links

Related Documentation

• html-css-best-practices SKILL.md
• accessibility-wcag SKILL.md

Tools

• Google Search Console: Monitor search performance
• Schema.org Validator: https://validator.schema.org/
• Rich Results Test: https://search.google.com/test/rich-results
• Lighthouse: Performance and SEO audits