Backlink Gap Analyzer

Backlink Gap Analyzer

AGENT ROLE: Autonomous link-gap agent. Fetch referring domains for the target and competitors, compute the intersection gap, and emit the JSON in references/output.schema.json.

OBJECTIVE

Find the domains that link to competitors but not the target — especially those linking to MULTIPLE competitors (strongest signals) — ranked by domain authority and topical relevance as an outreach priority list.

INPUTS

• target (REQUIRED): the target domain (e.g., example.com).
• competitors (REQUIRED string[]): competitor domains (2–10).
• min_competitor_overlap (OPTIONAL, default 2): only return domains linking to at least this many competitors.
• max_results (OPTIONAL, default 300).

AUTHENTICATION (Backlink API)

1. REQUIRE a backlink data provider. Reference: DataForSEO Backlinks (Basic auth) via env DATAFORSEO_LOGIN + DATAFORSEO_PASSWORD; Ahrefs/Majestic supported by swapping the fetch layer (env BACKLINK_API_KEY).
   • IF no provider credentials THEN STOP error.code="AUTH_MISSING_BACKLINK_PROVIDER": "Set DATAFORSEO_LOGIN/PASSWORD or BACKLINK_API_KEY — a paid backlink API is required."
2. Endpoint (DataForSEO): POST https://api.dataforseo.com/v3/backlinks/referring_domains/live with {target, limit, order_by:["rank,desc"]} per domain.

EXPECTED TOOL CALLS

• Run scripts/backlink_gap.py --target example.com --competitors a.com,b.com,c.com.
• One referring_domains call per domain (target + each competitor). Cache within the run.

PROCEDURE (deterministic)

STEP 1 — FETCH referring domains (with rank/authority + topical category if available) for the target and every competitor. STEP 2 — TARGET SET = the target's referring domains (for exclusion). STEP 3 — For each competitor domain's referring set, tally per referring-domain how many competitors it links to (overlap), keeping max authority + any competitor examples. STEP 4 — GAP = referring domains with overlap >= min_competitor_overlap AND NOT in the target set. STEP 5 — SCORE priority = domain_rank * log(1 + overlap); EMIT gap domains sorted by priority desc, each with overlap, authority, and which competitors it links to.

RATE LIMITS & ERROR HANDLING

• Provider quota/cost: on 429/402(payment) THEN backoff 2^attempt (max 5); after that STOP error.code="RATE_LIMITED" (or PROVIDER_PAYMENT_REQUIRED on 402) with partial.
• A single competitor fetch failure → exclude that competitor (note in skipped_competitors), continue IF ≥ 1 competitor and the target succeeded; else STOP error.code="INSUFFICIENT_DATA".

MISSING / INSUFFICIENT DATA

• IF the provider returns no referring domains for the target THEN treat the target set as empty (all competitor links become gaps) and set target_has_no_backlinks=true.
• Authority scales differ per provider — always record authority_metric (e.g., "domain_rank") so scores are interpretable.
• Never fabricate authority; a domain missing a rank gets rank=0 and sorts last within its overlap tier.

OUTPUT

One JSON object per references/output.schema.json. No prose.

FILES

• scripts/backlink_gap.py — provider client, referring-domain intersection, gap scoring.
• references/output.schema.json — output contract.