Keyword Research
Keyword discovery, search intent mapping, and topical strategy.
Skills
18 skillsfind-keywords
Build a prioritized keyword list for a website, topic, or campaign. Use when the user asks about keyword research, finding keywords to target, building a keyword list, search demand, keyword difficulty, intent mapping, or which keywords to prioritize. For writing content around keywords, see brief. For grouping keywords into clusters, see build-clusters.
seo-plan
Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site architecture", or "SEO roadmap".
seo-cluster
SERP-based semantic topic clustering for content architecture planning. Groups keywords by actual Google SERP overlap (not text similarity), designs hub-and-spoke content clusters with internal link matrices, and generates interactive visualizations. Optionally executes content creation if claude-blog is installed. Use when user says "topic cluster", "content cluster", "semantic clustering", "pillar page", "hub and spoke", "content architecture", "keyword grouping", or "cluster plan".
seo-sxo
Search Experience Optimization: reads Google SERPs backwards to detect page-type mismatches, derives user stories from search intent signals, and scores pages from multiple persona perspectives. Identifies why well-optimized pages fail to rank by analyzing what Google rewards for each keyword. Use when user says "SXO", "search experience", "page type mismatch", "SERP analysis", "user story", "persona scoring", "why isn't my page ranking", "intent mismatch", or "wireframe".
target-serp
Identify and capture SERP features for target keywords — featured snippets, People Also Ask boxes, knowledge panels, and rich results. Use when the user asks about featured snippets, position zero, PAA optimization, rich results, schema markup for SERP features, or how to get more SERP real estate.
amazon-keyword-research
Amazon keyword research and market opportunity analysis for sellers. Retrieve autocomplete suggestions (long-tail keywords), analyze competitor landscape, and assess market opportunity for any keyword on 12 Amazon marketplaces (US/UK/DE/FR/IT/ES/JP/CA/AU/IN/MX/BR). No API key required. Make sure to use this skill whenever the user mentions Amazon product research, finding products to sell on Amazon, Amazon keyword ideas, niche analysis, competition analysis for Amazon, market opportunity on Amazon, comparing Amazon keywords, evaluating whether a product is worth selling, Amazon autocomplete da
etsy-seo
Etsy SEO analyzer and optimizer. Improve search visibility with title optimization, tag analysis, description scoring, and keyword research. Includes SEO scoring (0-100), long-tail keyword suggestions, and prioritized action plans. No API key required.
ecommerce-keyword-research
Cross-platform keyword research for e-commerce. Discover high-converting keywords across Amazon, Shopify, Etsy, Google Shopping, TikTok Shop, and Walmart. Analyzes search volume signals, competition indicators, commercial intent, and long-tail opportunities.
amazon-backend-keywords
Amazon backend search term optimization and strategy. 250-byte limit management, keyword deduplication, prioritization frameworks, and search visibility optimization. Use when the user asks about backend keywords, search terms, Amazon SEO, or keyword optimization.
amazon-rank-tracker
Amazon keyword rank tracking and performance analysis. Comprehensive ranking factor analysis, change diagnosis, improvement strategy development, and competitive position monitoring. Use when the user asks about keyword rankings, position tracking, ranking changes, or competitive analysis.
rank-tracker
Use when the user asks to "track rankings" or "查排名"; measures keyword and SERP-position deltas over time from provided exports or connected tools, including AI-response checks. Not for multi-metric stakeholder reports or setting alerts — use performance-monitor (report or alert mode). 排名追踪/SERP监控
etsy-keyword-research
Etsy search optimization — long-tail keywords, tag research, competitor analysis, seasonal trends
amazon-keyword-tracker
Amazon keyword position monitoring and SERP analysis. Real-time position tracking, competitor movement alerts, search result changes, and keyword performance optimization. Use when the user asks about keyword monitoring, SERP tracking, position alerts, or search performance analysis.
GSC CTR Anomaly Detector
Pulls query-level performance from Search Console and flags queries whose actual click-through rate deviates significan…
Query Fan-Out Expander
Recursively expands seed terms through Google Autocomplete, People-Also-Ask, and related searches to reconstruct the qu…
N-gram SERP Intent Clusterer
Clusters a keyword list by the overlap of their live SERP results and fuses n-gram intent signals, then labels each clu…
SERP Feature Volatility Tracker
Snapshots each keyword's SERP features and top rankings on a schedule and computes a volatility score from period-over-…
Zero-Click Risk Scorer
Analyzes each keyword's live SERP for click-absorbing features and scores its zero-click risk, then reprioritizes the k…