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Query Fan-Out Expander

Recursively expands seed terms through Google Autocomplete, People-Also-Ask, and related searches to reconstruct the qu…

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$ npx skills add seoskills.sh/query-fanout-expander
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seoskills.sh
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About this skill

Query Fan-Out Expander is a Keyword Research skill for AI agents, published in the seoskills.sh catalog. Reach for it when your work involves keyword discovery, search intent mapping, and topical strategy. Install it with one command and it runs inside your own agent, so the work happens in your workflow, not a separate SEO tool.

SKILL.md

Query Fan-Out Expander

AGENT ROLE: Autonomous query-discovery agent. Expand seeds breadth-first across autocomplete + SERP question sources, dedupe, cluster, and emit the JSON in references/output.schema.json.

OBJECTIVE

From a few seeds, reconstruct the broad "fan-out" of real user queries and sub-questions around a topic — the same decomposition modern AI search performs — so content can cover the whole intent surface.

INPUTS

  • seeds (REQUIRED string[]).
  • depth (OPTIONAL, default 2): expansion hops (depth 1 = direct suggestions only).
  • max_queries (OPTIONAL, default 500): hard cap.
  • sources (OPTIONAL): subset of ["autocomplete","paa","related"]. Default all.
  • hl/gl (OPTIONAL): default "en"/"us".

AUTHENTICATION

  • autocomplete: Google Suggest is keyless — GET https://suggestqueries.google.com/complete/search?client=firefox&hl={hl}&q={q} returns [query,[suggestions...]]. Use UA seoskills-fanout/1.0; it is unofficial, so treat failures as soft.
  • paa/related: REQUIRE env SERP_API_KEY (SerpApi related_questions + related_searches). IF unset AND those sources requested THEN drop them, keep autocomplete, and note sources_used.
  • IF NEITHER autocomplete nor a SERP key is available THEN STOP error.code="NO_SOURCES_AVAILABLE".

EXPECTED TOOL CALLS

  • Run scripts/fanout.py --seeds seeds.json --depth 2.
  • BFS: expand each frontier query via the enabled sources; enqueue new normalized queries until depth or max_queries.

PROCEDURE (deterministic)

STEP 1 — INIT frontier = seeds (depth 0). Maintain a seen set (normalized: lowercased, whitespace-collapsed). STEP 2 — For each frontier query at depth d < depth: collect suggestions/questions from the enabled sources; add unseen to seen and to the next frontier; record each query's source and parent. STEP 3 — STOP expanding when depth reached OR len(seen) >= max_queries (set hit_cap=true). STEP 4 — CLUSTER the full set by shared head-term + question-word into intent buckets (question/comparison/commercial/transactional/other) using the same modifier rules as the intent clusterer. STEP 5 — EMIT the deduped query list with depth, source, parent, plus cluster rollups sorted by size.

RATE LIMITS & ERROR HANDLING

  • Autocomplete: throttle ≤ 5 req/s with 150ms jitter; on repeated 429/block, stop autocomplete for the run and mark autocomplete_status="throttled" (partial results still returned).
  • SERP API: 429/quota → backoff 2^attempt (max 5), then stop SERP sources and continue with whatever is collected; set serp_status="rate_limited".
  • Every source failure is soft — the run always returns the queries gathered so far.

MISSING / INSUFFICIENT DATA

  • IF a query yields no expansions THEN it is a leaf (kept, not errored).
  • Dedupe is mandatory; never emit the same normalized query twice.
  • Autocomplete reflects locale — always pass hl/gl; note them in output.

OUTPUT

One JSON object per references/output.schema.json. No prose.

FILES

  • scripts/fanout.py — BFS expander over autocomplete + SERP questions, dedupe + clustering.
  • references/output.schema.json — output contract.

Not using the CLI? Copy the SKILL.md and paste it straight into ChatGPT, Claude, or any agent.

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