GEO Best Practices

When to use

Use this skill whenever you are working on content, websites, or digital marketing projects that need to be optimized for AI-powered search engines and LLM-based answer engines (ChatGPT, Perplexity, Claude, Google AI Overviews, etc.).

Content Strategy

When creating or optimizing content for AI search visibility, load the ./rules/content-strategy.md file for authoritative content creation principles and best practices.

Content Types

When deciding what types of content to create for maximum AI citation potential, load the ./rules/content-types.md file for guidance on suitable and unsuitable content formats.

Technical Optimization

When implementing technical GEO on a website, load the ./rules/technical-optimization.md file for the complete technical checklist and implementation details.

Structured Data

When implementing Schema.org markup and structured data for AI discoverability, load the ./rules/structured-data.md file for schemas, examples, and best practices.

AI Crawler Configuration

When configuring robots.txt to allow or manage AI search crawlers, load the ./rules/ai-crawler-config.md file for crawler-specific directives.

llms.txt

When setting up the llms.txt standard for machine-readable site information, load the ./rules/llms-txt.md file for the specification and implementation guide.

E-E-A-T Optimization

When building authority and trust signals for AI engines, load the ./rules/eeat-optimization.md file for E-E-A-T strategies tailored to generative search.

Authority Building

When building external signals and off-page authority for AI citation, load the ./rules/authority-building.md file for tactics and platforms.

AI Search Engines

When understanding how different AI search platforms select and cite sources, load the ./rules/ai-search-engines.md file for platform-specific optimization guidance.

Brand Mentions

When optimizing for AI brand mentions across LLM responses, load the ./rules/brand-mentions.md file for mention frequency, sentiment, and buyer journey strategies.

Product Feed

When submitting product data to AI shopping platforms or optimizing e-commerce pages for AI citations, load the ./rules/product-feed.md file for feed formats and product schema.

Analytics & Monitoring

When setting up tracking for AI search performance, load the ./rules/analytics-monitoring.md file for metrics, tools, and monitoring workflows.

How to use

Read individual rule files for detailed explanations and examples:

• rules/content-strategy.md - Content creation principles for AI citation: authority, quotability, comprehensiveness, and structure
• rules/content-types.md - Content formats that maximize AI search visibility and citation potential
• rules/technical-optimization.md - Technical GEO checklist: page speed, semantic HTML, SSR, mobile-friendliness
• rules/structured-data.md - Schema.org markup patterns for articles, FAQs, products, and organizations
• rules/ai-crawler-config.md - robots.txt configuration for GPTBot, ClaudeBot, PerplexityBot, and other AI crawlers
• rules/llms-txt.md - Implementing the llms.txt standard for AI-readable site information
• rules/eeat-optimization.md - E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) strategies for AI search
• rules/authority-building.md - External signals, earned media, and off-page authority for AI citation
• rules/ai-search-engines.md - Platform-specific optimization for ChatGPT, Perplexity, Gemini, and Google AI Overviews
• rules/brand-mentions.md - AI brand mention optimization: frequency, sentiment, buyer journey, and emerging brand strategies
• rules/product-feed.md - Product feed submission and structured product data for AI shopping citations
• rules/analytics-monitoring.md - Key metrics, monitoring workflows, and tools for tracking AI search performance